open brand project

Open Brand Project

Role: Graphic Designer

A new logo for Red Hat, with help from legendary designer Paula Scher

In 2018, a small multi-facetted team of designers, animators and management came together with legendary designer, Paula Scher to re imagine Red Hat’s branding and mark. Several months of work and an experimental process of getting open-source feedback led to a new logo mark, new typeface, and new product identity structure.

History of the Red Hat logo

Evolution of the Red Hat logo 2019

Click to learn more about the Open Brand Project from Red Hat

Click to learn more about the Open Brand Project from Pentagram

This is the personal portfolio website of Alex Traboulsi and is in no way affiliated with or endorsed by Red Hat, Inc.

Team:
Team Leads: Paula Scher, Libby Levi

Design: Alex Traboulsi, Jenna Slawson, Kris Bowen, Jess Schaefer, Emma Eble, Liz Wood, Joseph Schlosser, Russ McMullin, Rob Chappel, Michael Celedonia,

Laura Walters, Critter Wentworth, Abby Gartner, Karen Gard, Ryan Williams

This is the personal portfolio website of Alex Traboulsi and is in no way affiliated with or endorsed by Red Hat, Inc.